1 October 2026 · Museum Congress Utrecht
We did not start by selling software to museums. We started by answering a question visitors kept asking, and the rest followed from there.
MuseumTickets.nl answers a question every museum visitor has and few sites answer well: what is open today, what does it cost, and how do I get there. Not a catalogue — a decision.
The French edition runs the same way. Spanish and Italian editions follow.
Four countries, one audience: people who have already decided to spend their day on culture.
Live
Live
Coming
Coming
Not visibility. The ticket desk.
A staffed counter is one of the largest fixed costs a small museum carries, and for many it is the difference between a working year and a loss.
The online alternatives took a percentage of every ticket sold — money that left the cultural sector entirely.
A self-service point of sale at the entrance, so a small museum does not need a staffed desk to open its doors.
Online ticketing charged as a flat fee per ticket rather than a share of the price. Museums keep their revenue, their visitor data and their own brand.
Clorian has run ticketing for museums, monuments and cultural venues across Europe for years. They could have declined.
They did not. They joined the initiative and brought the ticketing engine, the reliability and the institutional experience that turned a proposal into a working product.
A point of sale and an online channel that takes no commission. A flat fee per ticket, and the visitor relationship stays yours.
A place beside a real cultural audience, on the page where someone is planning the rest of their day. Not a display network.
A straight answer about where to go, what it costs and how to get in. The thing we set out to build in the first place.
We will show you what the self-service point of sale replaces, what the flat fee means for your ticket revenue, and what a listing looks like beside the museums around you.
