HELPING MUSEUMS GROW THROUGH COMMERCE
museumAD.nl is a collective of businesses dedicated to helping museums grow through modern digital services, visitor engagement and commercial innovation.
Together, our specialist platforms simplify online ticketing, museum marketing and visitor experiences—allowing museums to focus on what matters most: culture.
From Museumtickets.nl for commission-free online ticket sales to MuseumAD.nl for museum advertising and strategic partnerships, every service we develop has one purpose:
Helping museums attract more visitors, reduce operating costs and create sustainable new revenue opportunities.
One Mission. Multiple Specialist Platforms.
Every museum is unique, but they all share the same challenge: attracting more visitors, increasing revenue and delivering exceptional visitor experiences.
That’s why museumAD develops specialist platforms that work together. From commission-free online ticket sales with Museumtickets.nl to museum advertising, visitor promotion and future cultural services, every platform has a single purpose:
Helping museums grow while keeping more of their revenue.
Museumtickets.nl is powered by Clorian, one of Europe's leading ticketing platforms for museums and cultural organisations.
Secure online payments are processed by Adyen, providing museums and visitors with a reliable, safe and seamless purchasing experience from the moment tickets go on sale until the visitor walks through the door.
Every transaction runs on enterprise-grade infrastructure trusted by leading cultural institutions across Europe, allowing museums to focus on exhibitions, collections and visitors while we take care of the technology behind every ticket.
Estimate how much revenue your museum could retain every year by selling tickets directly through your own website with Museumtickets.nl, instead of paying commission to third-party resellers.
Money your museum could retain every year by selling tickets directly instead of paying reseller commissions.
Indicative estimate. Actual savings depend on your current reseller agreements, sales mix and ticket pricing. Standard payment transaction fees may still apply through the payment provider.
Reach visitors before they arrive.
Museumtickets.nl is more than a ticketing platform. It is a discovery point for people planning a cultural day out.
Through museumAD, museums and selected partners can advertise directly on Museumtickets.nl and reach visitors at the moment they are deciding where to go, what to book and how to complete their visit.
Promote your museum café, restaurant, guided tour, exhibition, shop, membership, donation campaign or visitor experience alongside relevant museum pages and ticket journeys.
Our advertising approach is simple: connect cultural audiences with offers that improve their visit while creating new revenue opportunities for museums and partners.
museumAD manages the advertising sales and partner placements on Museumtickets.nl, helping cultural organisations turn visitor attention into measurable value.
SELF-SERVICE POS FOR MUSEUMS
museumAD is now scheduling the first museum introductions for self-service POS in the Netherlands. Museums can register with us to be among the first to receive the new self-service POS solution, powered by Museumtickets.nl, Clorian Ticketing and Adyen Payments. The setup is designed to help museums reduce front-desk pressure, sell tickets directly and keep more revenue from every visitor. There are zero museumAD / Museumtickets.nl setup fees, zero monthly platform fees and zero Museumtickets.nl commission on ticket sales. The only transaction costs are the standard payment processing fees charged by Adyen.
