museumtickets.nl is now powered by Clorian Ticketing – the enterprise-level business
platform trusted by some of the worldʼs most iconic venues, including the Sagrada Família,
the Guggenheim Bilbao, and the Thyssen-Bornemisza Museum.
Built by a team of 80+ tech specialists, this elite European technology, built on the highest
standards of quality, is now fully integrated to power Dutch museums with a with a
disruptive, zero-commission mode
@ZERO Commissions
@Zero Membership Fees
Regain your sales power
your sale platform
"Clorian has become the EU’s fastest-growing ticketing specialist by powering millions of seamless cultural journeys. Now, in a dedicated move to support the Dutch museum sector, Clorian and Museumtickets.nl are launching an exclusive new business model. By combining our scale—accounted for by 40 million tickets annually—with a commission-free, advertiser-supported structure, we provide a path to sustainable growth that keeps the interests of art lovers and museums at its heart."
As a recipient of Deloitte’s Fast 50 tech business, Clorian Ticketing, with its Amazon Cloud-hosted ticketing, has changed the landscape of entrance ticket sales and validation for world-class museum visitors. Tech with 80+ monitoring points makes it possible.
As a recipient of Deloitte’s Fast 50 tech business, Clorian Ticketing, with its Amazon Cloud-hosted ticketing, has changed the landscape of entrance ticket sales and validation for world-class museum visitors. Tech with 80+ monitoring points makes it possible.
Museumad.nl is a production and marketing agency specialized in promoting museums and their professionals. Our mission is to help Dutch museums increase visitors and reduce operational costs, introducing new business models to save cash for managers.
First step to promote Dutch museums was to launch museumtickets.nl, a no-cost listing website for museums. Today, we are proud to be regularly listed on Google’s first page via SEO, with over 200 Dutch museum listings.
By combining Clorian’s B2B tech prowess with Museumtickets’ B2C reach, we created a revolutionary product: @ZERO Commissions and @ZERO Membership Fees. A premiere for the Netherlands and relief for museums.
Strategic Fiscal Alignment:
Our model is designed for strict alignment with public funding efficiency KPIs, ensuring optimal resource allocation for cultural institutions. By eliminating direct software costs, museums can reinvest operational budgets into curation and education. Managed by museumad.nl & Clorian, this structure provides a fiscally responsible pathway for sustainable cultural growth.
Seamless System Interoperability:
We prioritize full interoperability with existing Dutch museum systems, ensuring our technology integrates effortlessly into your current operational ecosystem. We guarantee that digital transitions are frictionless, protecting legacy data while upgrading your capabilities. Managed by museumad.nl & Clorian, our open-architecture approach secures your past investments while powering your future.
The Shared-Value Finance Model:
The model is financed through a modest, value-added Digital Infrastructure Fee paid by consumers, guaranteeing zero economic burden for the museum. This shared-value ecosystem ensures that institutions retain 100% of their sales revenue. Managed by museumad.nl & Clorian, we provide a sustainable framework that empowers museums without financial risk.
“Before Clorian, we had practically no online sales. Their platform allowed our agencies to become self-managed, drastically improving our administrative and booking processes. From API connections to complex capacity control for the Sanctuary, the Clorian team is a partner always willing to grow with us.”
— Josep Altayó, General Manager at Abadia de Montserrat
“Clorian transformed our business model. Since 2014, their ability to listen and respond to our needs helped us grow by 30% in just one year. For the Sagrada Família, Clorian means more than just ticketing; it is a technological alliance that provides security, solidity, and the power to self-manage our entire distribution.”
— Marc Martínez, Director of Operations at Sagrada Família
Carrer de Veneçuela, 103, 3r 1a, 08019 Barcelona, Spain
Burgemeester Tellegenstraat 1-1, 1073KA Amsterdam
Mon-Fri: 09:00 - 18:00
Saturday & Sunday: Closed
bruno@museumad.nl
press@museumtickets.nl
+31 (0)643171108
